My experience with BlitzMetrics; learning from my mistakes and taking second chances.

I started working with BlitzMetrics in March of 2014. I met Dennis Yu at a conference at the LDS Business College. I honestly didn’t understand much of what he was speaking about. All I know is that he was talking about working with the Golden State Warriors, and that definitely caught my attention.

I always though it would be the best job to have- working for an NBA team. I was so intrigued about the whole idea of it. After giving Dennis and his associate Alex a standing ovation and round of applause, I knew I had to get in contact with them. So me and two of my friends got out of our seats and walked toward them. As we got closer we saw about 20 other people who had beat us to Dennis. He was talking so confidently and I could see the passion in his eyes. We decided to wait a couple minutes to see if we could at least introduce ourselves. Behind a table I saw Alex, a young professional looking man talking to someone. He didn’t seem as busy as Dennis so I thought we could go talk to him. So we did.

He told us what their company BlitzMetrics was all about. It was a social media marketing company based in Minnesota. After listening to who they were and what their story was, I told them about my interest in working for the NBA. Surprisingly, Alex told me that they were looking to take a group of students over the summer and take them as employees. I was intrigued. I wanted to a part of their organization so bad.


I soon got in contact with Dennis. I was convinced that he was the smartest man I had ever met. He seemed to know about everything. We connected really well and he always made time to talk to me. Me and him became friends.

I had to do some things to become qualified in order to work for BlitzMetrics. These included, creating a blog and writing about your passion, watching some instructional videos by Mari Smith, and lastly taking a couple quizzes to test my knowledge. Dennis and Alex didn’t expect us to know all the material about social media marketing. They focused on making sure we held qualities that met a hardworking, consistent, determined, and unafraid mindset.  They knew that these type of people would succeed. They knew they would be able to teach us what we needed to know as long as we held these attributes.


I left Salt Lake City, Utah and left for Plymouth, Minnesota with a group of students. In Plymouth we worked at the office 8 hours a day. BlitzMetrics paid for our rent and our food. I had so much to be thankful for. I soon began learning all about social media marketing. I started working on small projects to see how ready I was for the big project I was aiming for- working with the Golden State Warriors. It took me a couple weeks to get there. I struggled at first, learning all the material. It was a lot to take in, but Dennis and Alex never gave up on me. They knew my passion for basketball would push me to success.

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I remember the day they thought I could start working on projects for the Warriors. I had just finished running a campaign for ZTE phones- a sponsor for the Houston Rockets. They were giving out autographed cell phones signed by players from the team. They wanted to get sign ups for the phones. We got thousands and thousands of sign ups along with tens of thousands of new fans from the campaign. To say the least it was successful because we followed Dennis and Alex’s guidelines.

I was sitting at my desk working and I heard the words, “Hey Aarun, are you ready to run ads for the Warriors.” I turned around slowly and had the biggest smile on my face. All I said was, “Heck yes”.

I worked with the Warriors doing small tasks and filing weekly reports of their success and analysis of what we were doing and what we could be doing. It was hard work- or I thought it was. There were deadlines, business calls, running of ads, reports, presentation of reports, guides to make, articles to write, and more. It sounds like a lot and it felt like a lot. I got scared. I was scared I was going to mess up. I didn’t want to look “bad”. I froze. There was a couple weeks where I did well and then a couple days I froze and got scared again. I wasn’t consistent. Dennis and Alex had to take over all the time for me and fix what I wasn’t doing– the work we needed to do for the Warriors.

The Warriors were nice to me. They helped me more than I helped them. They understood I was new. I was lucky they were good friends with Dennis, otherwise they would have fired us.


I started to learn. I learned what it took to effectively run a campaign. I learned how to run ads without micro management. I started to do well. I felt that people could trust me. Things were going well.

With Dennis stepping in and amplifying spend and results under close supervision, the Warriors started to see how well our campaigns were doing. They agreed to step up the spend. They wanted to do a whole lot more. I thought I was ready to take it on. I was ready, but I limited myself. I got scared again. I let go all of the traits that would help me succeed. Without these traits I was setting myself up for failure. Which I did. I stopped doing anything. I made excuses to why I couldn’t work. I became static.

Probably the best thing that has happened to me over the last two years was being let go by the Warriors and BlitzMetrics. I wasn’t mad or upset at them. I knew I deserved to be let go. I was upset at myself. I knew i could have done so much better. When I was fired I realized how bad I treated the company and the clients I worked with. I was selfish and ignorant. But now looking back I know I can do better and prove I’m not that kind of a person. I know what I need to do better. I need to communicate, not be scared, and be consistent.

I saw how badly I treated the Warriors but how well they treated me and I feel bad about that. They gave me and Dennis multiple playoff tickets and merchandise among other things. They are a good organization that cares about everyone that is a part of it. They deserve the very best. They are lucky to have Dennis. Dennis is the best social media target marketer out there. I was lucky to have worked with him. I hope I can learn more from him in the future. 

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My goal now is to do the best I can with every client and customer I work with in my professional career. I have to treat them with respect, diligence, and honor. I can’t be afraid of failing. If I am unsure about things then I know I just have to communicate with the client and my team. I have thought and learned a lot from my experience with BlitzMetrics. I am thankful for everything they have done for me. I am especially thankful to them for giving me another chance. I am now out to prove that I can succeed. The best thing I can do now is learn and act on my past mistakes.

One simple but meaningful way to show your clients you care about them

The customer is always first no matter what. Every business knows this because they’re the ones that give you revenue and pay for your expenses.

Of course the best way to please your clients is to give exceptional service. That’s the #1 goal with any type of service or good you provide. However, you can always go the extra mile to show that your relationship with them isn’t all about just business. You can do things that build friendships that last long after your business is finished. After all, they’re the ones who are your word of mouth. Read this this article on inbound marketing.

An example of what I’m trying to preach to you here is something we call client love. We think of our client and what they stand for or something that connects well with them and buy them a small simple gift surrounding that. An example of this is the BlitzMetrics dollar bill. We use pictures of our clients faces, cut them out, and paste them onto dollar bills and send it to them. Here’s one that happens to have my face on it. BlitzMetrics made this for me because they care about all their employees! :)

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Sometimes we’ll give them multiple copies so they can show it to others and even hand them out as business cards. Clients love this so of course they share it on their social media sites. This is just another way to market ourselves out with other peoples voices. (Inbound marketing.)

Another example of client love is when BlitzMetrics made a photo with many different pictures of clients and partners in it. On the photo it says, ‘BlitzMetrics loves you.” This is meaningful and shows we take the time for our people.



Client love is something simple but rewarding and meaningful. It shows you care, it builds relationship, and it helps market who you are.

How to personally brand yourself and become a thought leader


Taking simple but consistent steps, you can personally brand yourself as a top thought leader.

To start, you need to have short, medium, and long term goals. These goals need to be under three different sections: personal, physical, and professional. These three areas complete a person as a whole. Many people say that you need a spiritual goal too which I agree with, but we will pout that under the personal section. When you create these goals, put them somewhere you can see them every day.

To go any further we need to make sure you have all your media sites set up. Start with having a active profile on all the major social media sites. Next, create a blog where you can post all your content/articles. Next, make a branded email address. For example, mine is Lastly, create a google account so you can use google+ and other services.

Content is probably the most important thing to have for any thought leader. Most people think it’s hard to create content every day, but really it isn’t if you have a true passion for something you stand for. In order to become a true content creating machine we need to put in place something we call “plumbing”, which makes processes easier to complete. Here are the steps to plumbing:

  1. Find what you stand for. Before you can start branding yourself, you have to know what, why, and who you’re branding. If you’re passionate about sports then maybe you want to be the next marketing analyst for the Phoenix Suns. Promote yourself as the next analyst for the NBA.
  2. Create a website/domain for yourself. The easiest and most simple way to do this is to use your own name as the domain; after all you are branding yourself.
  3. Set up Facebook authorship. This will tag the articles you’ve authored by linking them to your Facebook account. Also, your name will be hyperlinked to your website bringing you better traffic and peole can see what your all about.
  4. Create a login. Klout evaluates your social media influence and gauges the amount of impact you have. This will help you measure how much progress you’ve made as a thought leader.

This may seem like of steps to take but really it doesn’t take long to do. Try doing one or two steps a day and you’ll be ready for the next section after 2-3 days.

After plumbing you’ll be able to write content that fits in your content pyramid. The number one concept to remember when creating content, is to make sure that it connects back to your passion. Keep this as your focus. You should never run out of topics to write about if you break down your why and keep updated on new topics of current thought leaders in your passion. If you follow learn, do, teach then you know that you’re always learning. If you’re always learning then you always have something to share.

Once you’ve created enough content you’ll be able to link your content to other content you’ve already written. People will start to read your content and realize you have the whole puzzle put together.

Keep track of your best articles/content written. You’ll know which ones are the best. These are usually mentioned by influential people on Linkedin or Facebook. Or maybe you were quoted in a well known magazine. Keeping track of this will help you refer your best content at the best times.

The next step to personal branding is generating more authority. This step is the toughest but also the most important. So fulfilling this can bring great rewards. One of the best ways to generate authority is to interview high authority people. You don’t have to go up to the person and ask them questions, (however if you have the chance to do this definitely take it) but you can email them and tell them who you are and what your all about. If they are a respectful person they should email you back. If they are weary about you asking questions explain to them that they can make the interview. They can send over their most well known quotes or expertise on your topic. This way they will feel in control of the interview. Always make sure you thank your interviewee. Maybe even send them a gift for helping you generate more authority and helping you out. Everyone loves gifts.


Lastly, amplify your content. This is another couple pages of instruction so I won’t go into deep detail. Following the dollar a day concept will work.  Amplification using the dollar a day guide is influencing the influencers, better than any PR agency could ever do, and at a price you can afford. You can use this technique to further your personal brand like you never imagined previously.

A tip from Dennis Yu, the top Facebook targeting influencer, says “If you want to speak at a conference, begin to promote your content to people that work at the conference of your choosing. After they have continually seen your name and your content over the past months/years, when you submit your speaker application, you’ll have a much greater chance of being selected.”

If you follow these steps than you will be able to brand yourself as the next thought leader in your desired passion. The results will be unbelievable.

Influential targeting for a dollar a day: How to be the next author for a major sports journal.


You’re a NBA fanatic wanting to be a writer for a major sports journal but you don’t know how to show your love and enthusiasm for the game to everyone. Well, the first mistake you’ve made in your thinking is that you DON’T have to get it out to everyone. You just have to get it out to the most influential people in that area. It’s okay, many people have the same thinking as you so don’t feel discouraged.

You’ve already written tons of content all about the NBA but you aren’t really sure what to do with it. Here are some easy steps to take. First, start a blog. Put all your content in this blog. Make this your “journal all about the NBA”. Treat it like a journal. Write in it every day. Create a Facebook page connected to your blog (basically make it the same name). You can share your posts from your blog onto Facebook and all your other social media sites. Once you have shown good valuable content you can start targeting people that have a big influence in your area of work.

The most influential people in your niche area are a very specific group of people. This means it’s a small group and targeting must be very specific. But don’t worry small means quality. Using Facebook ads, you’re literally targeting the major sports writers and editors out there. Writers from ESPN, Sports Illustrated, Bleacher Report, CBS Sports, etc.. There are not very many of these people out there in fact, no more than 100.

If your content is really good and you show skill like you’ve show enthusiasm then you will do well. Great content is spread by word of mouth, not by targeting millions and basically buying fans. If you don’t think this will work, check out this article by Dennis Yu who gives multiple examples of how to reach very important influencers.

We use this kind of targeting (workplace targeting) all the time with the Golden State Warriors and all of our clients we work with at BlitzMetrics. There’s no reason you can’t do the same. Just go and do it!

The 9 triangles: Key concepts every business person should know

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The Triad: Analyst, business, partners

Students want to get hands on experience. Therefore, they get the training they need to be able to succeed in a area they are most passionate about, or an area they will succeed. Businesses want measurable results. Once businesses see that students are qualified, trained, and show passion in their business industry, they will be able to have full trust in them and find measurable results. Partners; agencies and universities, want to help build up students and promote the students experience so they can turn around and share their growth process,  show what they have learned, and teach others.


Optimize & Iterate: Metrics, Analysis, and Action

In any type of analysis, marketing or not marketing, you must be able to follow metrics, analysis, and action. Most people believe that pulling numbers is enough to be an analysis. Numbers don’ tell you anything unless you can find out what they mean, and even after you’ve analyzed what they mean they still don’t do you any good unless you actually act on them and determine your next goal. Dennis Yu, head of BlitzMetrics, says that numbers are only 10% of analysis while the why and action are 90%. The point of an analysis is to know what you need to improve and how you are going to do it. Once you can answer those two points, you have a worthwhile analysis.


The Funnel: Audience, Engagement, and Conversion

Audience is how many people you are able to reach with any of your content. After you get your name out to your audience, create content to interact with them. This will give them opportunity to engage in your content, getting them interested. Once your audience has an interest in your story and content surrounding that story, you’ll see that they will be more prone to conversion. A conversion could be many things based on your business goal. This includes, email list, direct purchase, more fans, signing up for guides, or app installs. The best part of the funnel is the multiplier effect. The audience that goes through the funnel is actually able to go back up it sharing what they’ve seen with other friends who in turn become a new target for you and a potential converter. This is the beauty of the funnel. If your content is good enough, you’ll be able to let other people do the marketing for you by word of mouth otherwise known as inbound marketing.


Business Strategy: Goals, Content, Targeting

Everything starts with a goal. You should have a overall company goal that has to do with your company’s image and values. Then you should have business goals.  If you don’t have goals then you won’t be able to have a benchmark for your results. You won’t know what is considered success because your goals are what tell you what is considered successful for you right now. Create content to support your company’s mission and the business goals you have. You should be putting out content every day. This is not a hard task at all. Anything works; just make sure it’s A+ content. After you’ve built a base of content the next step is it to amplify your content; get people to see it! That being said, a term we like to use at BlitzMetrics is quality over quantity. We want quality amplification. We want to target to people who are most likely to engage and even convert after seeing your content. These types of people are at different parts of the funnel so it’s important to understand where they are at, and to know what to say to them in order to get them to interact or convert.


Personal Efficiency: Do, Delegate, Delete

In order to be efficient in running a project or a company you have to be able to Do, Delegate, Delete. Each time you get an email, go through the steps of do, delegate, delete. If you get an email that is a task or instruction then you should do it and not put it away. If the email is something that you are able to delegate, something that isn’t necessarily something you usually do, but you know a coworker who is in charge of that area, you can delegate it to them to finish. Lastly, delete is simply getting an email reading over it and seeing that it isn’t needed or the task it olds has already been accomplished. Therefore you have no need for it so you delete it. If your able to follow these steps then you’ll be more efficient and communicate well with coworkers on what needs to be done and how you can help get it done.


Leadership- Communicate, Iterate, Delegate

Communication in a project or company is vital to its success. You can’t be successful without communication. To be a successful communicator you need to over communicate. Don’t let anything be a guess. Ask questions if you don’t know how to do something. Let people know if you are falling behind. Let people know if you are ahead of schedule. Ask someone if they can help you put together another part of a task. The biggest goal to communication is to not let things drop or get lost. If you can nail down communication you can iterate or test. Then you can share what you’ve learned through communication. They’ll be able to help you with some more fixes to help make your project or task even better. Once you have mastered communication and iteration you can start delegating. When you have experience doing a particular task you can communicate and delegate out that task to others. When you delegate you are not throwing the task to someone else and leaving, but are actually helping them with any questions they have because of the experience you have shown with that task. You will learn to communicate as a whole principle and learn to iterate on multiple types of tasks.


Career Path: Learn, Do, Teach

At the basic level you are learning. Before you can do anything you have to learn how to do it. The best way to learn is to go and try something. If you fail, then you’ll be able to learn what you’ve done wrong and improve on it. Once you have learned a task, you can do it without failure. It will become second nature to you. You will be so good at it that you will be able to teach others how to do it as well. Another way to learn is to teach. Learning is complimented by doing and teaching.


Word of Mouth: Content, Checklists, and Software

Each time you execute a project, you need to document what you did. This includes what you did, what you went through to get there and if you reached your end goal. Once you have these nailed down you can create checklists that people can follow after you. This will make things more efficient for them and your company. Once you have checklist nailed down you can move on to software. Software can be can follow checklists and do the menial tasks making it easier for you to focus on the most important tasks,


Business Functions: Marketing, Operations, and Finance

Marketing or sales is bringing in new customers and is what helps a company grow.  You do this by sharing your story through goals, content, and targeting. Operations make sure everything runs smoothly, They make sure we are on time with all tasks, customers are happy, and different messages for the company are given out, among many other things. Finance takes care of all the money. They run paychecks, anything to do with accounting, income from sales, expenses, and liabilities along with other things that have to do with money. These three things are the basics of a company running smoothly.

A heart is not judged by how much you love; but by how much you are loved by others.

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And, as such, you can’t be a legitimate social marketer unless you’re freely sharing your expertise and time.
You’re on my blog because you know I have passion about a particular thing.

It keeps me up at night.
It’s what I’d do even if I weren’t paid.

My passion is what fuels my work ethic, necessary to become an expert in my field.

And so you’ll see it reflected on my blog here.
I’m part of a killer team of vertical experts, each of us freely sharing about what we love, whether it’s the NBA, aftermarket truck accessories, a favorite liquor, a local restaurant, some hobby, or a small business category.

Have you seen our leader, Alex Houg?
He is our 20 year old prodigy, who runs this operation.
He is helping folks like me get a job, be a leader to train up future leaders, and help small businesses succeed.

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The lion gets a heart and the scarecrow gets a brain
The title of this post is from the Wizard of Oz.
And it means that for me to be seen as an expert, I must regularly produce content worthy of that title by networking with the pros, sharing my experiences on the most widely-respected stages, and have a base on clients to demonstrate my credibility.

If you’re here, thank you!
I hope we can connect on LinkedIn, Facebook, twitter, and anywhere else you’d like to collaborate.
Let me know how I can help you succeed.