The Triad: Analyst, business, partners
Students want to get hands on experience. Therefore, they get the training they need to be able to succeed in a area they are most passionate about, or an area they will succeed. Businesses want measurable results. Once businesses see that students are qualified, trained, and show passion in their business industry, they will be able to have full trust in them and find measurable results. Partners; agencies and universities, want to help build up students and promote the students experience so they can turn around and share their growth process, show what they have learned, and teach others.
Optimize & Iterate: Metrics, Analysis, and Action
In any type of analysis, marketing or not marketing, you must be able to follow metrics, analysis, and action. Most people believe that pulling numbers is enough to be an analysis. Numbers don’ tell you anything unless you can find out what they mean, and even after you’ve analyzed what they mean they still don’t do you any good unless you actually act on them and determine your next goal. Dennis Yu, head of BlitzMetrics, says that numbers are only 10% of analysis while the why and action are 90%. The point of an analysis is to know what you need to improve and how you are going to do it. Once you can answer those two points, you have a worthwhile analysis.
The Funnel: Audience, Engagement, and Conversion
Audience is how many people you are able to reach with any of your content. After you get your name out to your audience, create content to interact with them. This will give them opportunity to engage in your content, getting them interested. Once your audience has an interest in your story and content surrounding that story, you’ll see that they will be more prone to conversion. A conversion could be many things based on your business goal. This includes, email list, direct purchase, more fans, signing up for guides, or app installs. The best part of the funnel is the multiplier effect. The audience that goes through the funnel is actually able to go back up it sharing what they’ve seen with other friends who in turn become a new target for you and a potential converter. This is the beauty of the funnel. If your content is good enough, you’ll be able to let other people do the marketing for you by word of mouth otherwise known as inbound marketing.
Business Strategy: Goals, Content, Targeting
Everything starts with a goal. You should have a overall company goal that has to do with your company’s image and values. Then you should have business goals. If you don’t have goals then you won’t be able to have a benchmark for your results. You won’t know what is considered success because your goals are what tell you what is considered successful for you right now. Create content to support your company’s mission and the business goals you have. You should be putting out content every day. This is not a hard task at all. Anything works; just make sure it’s A+ content. After you’ve built a base of content the next step is it to amplify your content; get people to see it! That being said, a term we like to use at BlitzMetrics is quality over quantity. We want quality amplification. We want to target to people who are most likely to engage and even convert after seeing your content. These types of people are at different parts of the funnel so it’s important to understand where they are at, and to know what to say to them in order to get them to interact or convert.
Personal Efficiency: Do, Delegate, Delete
In order to be efficient in running a project or a company you have to be able to Do, Delegate, Delete. Each time you get an email, go through the steps of do, delegate, delete. If you get an email that is a task or instruction then you should do it and not put it away. If the email is something that you are able to delegate, something that isn’t necessarily something you usually do, but you know a coworker who is in charge of that area, you can delegate it to them to finish. Lastly, delete is simply getting an email reading over it and seeing that it isn’t needed or the task it olds has already been accomplished. Therefore you have no need for it so you delete it. If your able to follow these steps then you’ll be more efficient and communicate well with coworkers on what needs to be done and how you can help get it done.
Leadership- Communicate, Iterate, Delegate
Communication in a project or company is vital to its success. You can’t be successful without communication. To be a successful communicator you need to over communicate. Don’t let anything be a guess. Ask questions if you don’t know how to do something. Let people know if you are falling behind. Let people know if you are ahead of schedule. Ask someone if they can help you put together another part of a task. The biggest goal to communication is to not let things drop or get lost. If you can nail down communication you can iterate or test. Then you can share what you’ve learned through communication. They’ll be able to help you with some more fixes to help make your project or task even better. Once you have mastered communication and iteration you can start delegating. When you have experience doing a particular task you can communicate and delegate out that task to others. When you delegate you are not throwing the task to someone else and leaving, but are actually helping them with any questions they have because of the experience you have shown with that task. You will learn to communicate as a whole principle and learn to iterate on multiple types of tasks.
Career Path: Learn, Do, Teach
At the basic level you are learning. Before you can do anything you have to learn how to do it. The best way to learn is to go and try something. If you fail, then you’ll be able to learn what you’ve done wrong and improve on it. Once you have learned a task, you can do it without failure. It will become second nature to you. You will be so good at it that you will be able to teach others how to do it as well. Another way to learn is to teach. Learning is complimented by doing and teaching.
Word of Mouth: Content, Checklists, and Software
Each time you execute a project, you need to document what you did. This includes what you did, what you went through to get there and if you reached your end goal. Once you have these nailed down you can create checklists that people can follow after you. This will make things more efficient for them and your company. Once you have checklist nailed down you can move on to software. Software can be can follow checklists and do the menial tasks making it easier for you to focus on the most important tasks,
Business Functions: Marketing, Operations, and Finance
Marketing or sales is bringing in new customers and is what helps a company grow. You do this by sharing your story through goals, content, and targeting. Operations make sure everything runs smoothly, They make sure we are on time with all tasks, customers are happy, and different messages for the company are given out, among many other things. Finance takes care of all the money. They run paychecks, anything to do with accounting, income from sales, expenses, and liabilities along with other things that have to do with money. These three things are the basics of a company running smoothly.