You’re a NBA fanatic wanting to be a writer for a major sports journal but you don’t know how to show your love and enthusiasm for the game to everyone. Well, the first mistake you’ve made in your thinking is that you DON’T have to get it out to everyone. You just have to get it out to the most influential people in that area. It’s okay, many people have the same thinking as you so don’t feel discouraged.
You’ve already written tons of content all about the NBA but you aren’t really sure what to do with it. Here are some easy steps to take. First, start a blog. Put all your content in this blog. Make this your “journal all about the NBA”. Treat it like a journal. Write in it every day. Create a Facebook page connected to your blog (basically make it the same name). You can share your posts from your blog onto Facebook and all your other social media sites. Once you have shown good valuable content you can start targeting people that have a big influence in your area of work.
The most influential people in your niche area are a very specific group of people. This means it’s a small group and targeting must be very specific. But don’t worry small means quality. Using Facebook ads, you’re literally targeting the major sports writers and editors out there. Writers from ESPN, Sports Illustrated, Bleacher Report, CBS Sports, etc.. There are not very many of these people out there in fact, no more than 100.
If your content is really good and you show skill like you’ve show enthusiasm then you will do well. Great content is spread by word of mouth, not by targeting millions and basically buying fans. If you don’t think this will work, check out this article by Dennis Yu who gives multiple examples of how to reach very important influencers.
We use this kind of targeting (workplace targeting) all the time with the Golden State Warriors and all of our clients we work with at BlitzMetrics. There’s no reason you can’t do the same. Just go and do it!